Conceived by the legendary skateboarder Andrew Reynolds, Baker carved its niche through authentic homie videos that captured the essence of the early 2000s Californian skate scene, and the brand has continued to thrive ever since. Known for embodying positive vibes, boasting a tight-knit crew, and embracing the stripped-back essence of street skateboarding, Baker has emerged as one of the most recognisable and iconic skateboarding brands globally. The brand's enduring influence and distinct identity have solidified its place as a key player in the world of skateboarding.